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August 2010 Issue

 

 





FEATURES
   
 
28   Stimulating Sales in Southern California
The Irvine Company still steamrolls Orange County sales with its "2010 New Home Collection," which includes GreenPoint Rated homes from TRI Pointe Homes, Lennar and The New Home Company, and continues construction on the Irvine Ranch.

By Kristen Eichenmuller
   
 
36   The Future of Green
KB Home, BYD and the city of Lancaster, Calif. created an Energy Star demonstration home powered by solar batteries and includes the U.S. launch of smog-reducing roof tiles.

By Annum Khan
   
 
40   Energy-Efficient Windows
While window placement can brighten up a home, the type of materials can help homeowners save money on utility bills.

By Annum Khan
   
 
44   Green Product Showcase
From pavers and sealants to solar panels and water heaters, these green products will provide a sustainable solution for your next project.

By Annum Khan
   
   
DEPARTMENTS
   
 
20   Green Education and Execution
Complete execution during the sales process and after closing is a critical component for builders, and Pulte Homes has green education down.

By Patrick S. Duffy
   
 
22   Create Environmental Awareness
With the change in architecture over the years, adding green into the equation will help entice buyers, especially those in the first-time market.

By Jim Capaldi
   
 
24   Consumers' Sustainable Attraction
Buyers are willing to pay more money for green products, so give your company a green advantage and attract new customers with engaging and informative marketing.

By John Gumas
   
 
48   New Bank Statistics
An interesting statistic in using Housing Intelligence Pro shows that since January 2009, banks have sold more homes than homebuilders.

By Jonathan Dienhart
   
 
58   Interview with Seamus O'Reilly
The West Coast General Sales Manager for LP Building Products discusses the company's green products, the manufacturer/ distributor relationship and thoughts on the green building industry.
   

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