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FEATURES
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28
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Stimulating Sales in Southern California
The Irvine Company still steamrolls Orange County sales with its
"2010 New Home Collection," which includes GreenPoint Rated
homes from TRI Pointe Homes, Lennar and The New Home
Company, and continues construction on the Irvine Ranch.
By Kristen Eichenmuller |
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36
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The Future of Green
KB Home, BYD and the city of Lancaster, Calif. created an Energy
Star demonstration home powered by solar batteries and includes
the U.S. launch of smog-reducing roof tiles.
By Annum Khan |
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40
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Energy-Efficient Windows
While window placement can brighten up a home, the type of
materials can help homeowners save money on utility bills.
By Annum Khan |
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44
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Green Product Showcase
From pavers and sealants to solar panels and water heaters, these
green products will provide a sustainable solution for your next project.
By Annum Khan |
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DEPARTMENTS
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20
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Green Education and Execution
Complete execution during the sales process and after closing
is a critical component for builders, and Pulte Homes has green
education down.
By Patrick S. Duffy |
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22
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Create Environmental Awareness
With the change in architecture over the years, adding green
into the equation will help entice buyers, especially those in the
first-time market.
By Jim Capaldi |
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24
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Consumers' Sustainable Attraction
Buyers are willing to pay more money for green products, so give
your company a green advantage and attract new customers with
engaging and informative marketing.
By John Gumas |
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48
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New Bank Statistics
An interesting statistic in using Housing Intelligence Pro shows that
since January 2009, banks have sold more homes than homebuilders.
By Jonathan Dienhart |
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58
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Interview with Seamus O'Reilly
The West Coast General Sales Manager for LP Building Products
discusses the company's green products, the manufacturer/
distributor relationship and thoughts on the green building industry. |
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