The Art of Selling Homes that Don’t Yet Exist

WHEN FREDRIK EKLUND walks the streets of Manhattan, he sees his handiwork everywhere. As one of the city’s more influential real estate agents and the breakout star—eccentric, dramatic, superbly dressed—of Bravo’s Million Dollar Listing New York, the 39-year-old Swede not only sells existing apartments but also works with architects and designers on developing the homes of the future. And he’s very good at it: In Eklund’s 13-year career, he and his team have sold out 50 new buildings to the tune of $2.5 billion. From drone photography and strategic lighting to his clients’ own future-self aspirations, there’s nothing he won’t use to create desire and make a sale.


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