Ashton Woods Names Bret Bailey as New Dallas Division President

Industry veteran will oversee Ashton Woods and Starlight Homes operations across Texas.

ATLANTA, GA (July 5, 2022) – Ashton Woods, one of the nation’s largest private homebuilders, announced today that it has named industry veteran, Bret Bailey, as the new president of the company’s Dallas division. Bailey, currently president of Starlight Homes Dallas, an Ashton Woods company, brings over two decades of experience to the role where he will lead both Ashton Woods and Starlight Homes’ continued growth across the Dallas-Fort Worth metroplex.

“For nearly eight years Bret’s leadership has proven invaluable for both our Ashton Woods and Starlight Homes operations in Dallas-Fort Worth,” said Ken Balogh, president and CEO of Ashton Woods. “In just the last four years he has helped grow the Starlight Homes Dallas division to become one of the fastest-growing builders in DFW.”

After a career with national homebuilders that took him through Houston, Albuquerque, Santa Fe and Denver, Bailey joined Ashton Woods eight years ago as VP operations in Dallas. In 2018 he was tapped to help launch the company’s Starlight Homes presence in Dallas and was promoted to division president just last year.

“I am looking forward to building on the remarkable success that the Dallas operations have delivered over the past several years,” said Bailey. “Ashton Woods, with its focus on designing thoughtfully curated, inspired homes, will continue to serve the market as the obvious choice for homebuyers who, quite simply, love exceptional design. And Starlight Homes will continue to grow its presence in the metroplex as the go-to builder for affordably prices homes for first-time homebuyers looking to make the dream of home ownership a reality.  We’ve got a great story to tell and I’m excited for the opportunity ahead.”

Bailey is a graduate of Texas A&M University and holds a degree in business.

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About Ashton Woods

Ashton Woods is one of the nation’s largest private homebuilding companies, delivering over 50,000 homes to homeowners over the course of its 30-plus years in business. The company markets its homes through its two award-winning brands, Ashton Woods Homes and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company’s industry leading experience at The Studio and with AW Collections results in exceptional design and special designer touches in every Ashton Woods home. The Starlight Homes brand builds homes specifically for the first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason it is one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product design, community design, architecture, merchandising, sales, marketing, customer service and innovation, and being named a past recipient of the coveted Builder of the Year designation by Builder and Developer Magazine.

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