Blending Housing Innovation with Tradition

Seven homebuilders and 4,000 units all within one community makes up Wendell Falls in Wendell, N.C. The community is developed by Newland Communities, the largest private land developer of residential and urban housing innovation mixeduse master-planned, new-home communities in the U.S. The award-winning list of homebuilders includes Lennar Homes, Homes by Dickerson, Garman Homes, Wynn Homes, Dan Ryan Builders, M/I Homes and a new brand, Fresh Paint by Garman Homes.

Acquired by Newland Communities in fall 2013, the official grand opening was held in May 2015 with homes currently under ongoing construction and expected to build-out in 2030. At this time, there are 16 completed homes within the community and 16 homes under construction while 21 homes are under contract and five homes occupied. Floor plans range from one to two-story, 1,500 to 3,200-plus square feet at price points from the $180,000s to the $400,000s designed to appeal to buyers in all stages of life.

The vibrant neighborhood with classic housing innovation with Southern charm is a location not to be seen anywhere else. “This location was chosen because it seamlessly blends urban and suburban living, which is what homebuyers are looking for today,” explained Kelly Talbot, marketing manager of Wendell Falls. She added, “Wendell was also chosen because the town and surrounding region is highly underserved from a housing and commercial standpoint.”

Wendell Falls is distinct as a gateway between the rich agrarian heritage of the Coastal Plains and the growing prosperity of the Research Triangle. It provides a bridge that allows the community to take advantage both of the job opportunities in major city hubs along with the benefits of a relaxed way of life. The community encourages homeowners to enjoy the culture of a traditional small town while benefittingfrom the Triangle’s progressive quality of life.


The location, visibility, potentially wide array of product types and master-planned orientation of Wendell Falls offer potential to draw single homebuyers and an abundance of couples and families who are attracted to the amenity-driven, master-planned orientation of the community. “We also expect to attract empty nesters as they choose more permanent neighborhoods that provide high-quality homes, community activities and a sense of belonging and even access to grandkids that might live in the community, as Wendell Falls does,” Talbot explained.

Inspired by the rich collection of landmarks and indigenous architecture in Wake County, Wendell Falls will offer those who come through the region a number of memorable elements that celebrate the history and culture. Talbot said, “The community will reflect the area’s rich agricultural tradition and rural character with a pervasive presence of nature throughout the project.”

Wendell Falls also maintains a commitment to a healthy lifestyle; the community has preserved natural features, such as local waterfalls, 273 acres of parks, open spaces, lakes, ponds and streams with future connection to the Mountains-to-Sea Trail.
All plans must be approved through the design review board. Classic details like open front porches and tree-lined streets exude the region’s authentic charm. “All models designed are shared with NewlandCommunities prior to construction to ensure that each model is different, distinctive and appeals to a specific segment of the target demographic,” explained Talbot.

Each of the homebuilders incorporates their own unique touches and features to the homes and work with their individual interior designers.

From sliding barn doors, vibrant kitchen colors, accent walls or ceilings such as one Garman home that incorporates reclaimed wood in the master bedroom ceiling and detailed trim work. The interiors really stand out. Talbot added, “Other [builders] have incorporated ‘oasis getaways’ into their backyards, such as a waterfall feature, open fire pits and a playhouse.”

Adding lasting value to each home within the community, all homes in Wendell Falls will be built to Southern Energy Management’s ecoSelect green building program to maximize the homebuyer’s energy and water-efficiency savings. Chosen for its customizable options, ecoSelect provides the community with a baseline certification for energy-efficient homes and above-code water and air quality. As the name suggests, residents may then select additional green attributes to incorporate into their homes. In addition,ecoSelect offers a simple pass/fail certification process based on the HERS Index while ensuring superior standards.


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