Building Success: Doug Bauer and the Growth of Tri Pointe Homes
The decision to grow or remain static frequently weighs on homebuilders. For Doug Bauer, CEO and co-founder of Tri Pointe Homes, the resounding answer has consistently been “grow.” Back in 2009, when Doug Bauer and his partners launched Tri Pointe, expanding posed significant risks. However, they successfully navigated these challenges, transforming Tri Pointe Homes into one of the nation’s premier public homebuilders with a widespread presence across the country.
According to John Burns,
The Tri Pointe story thus far
- There have been a lot of changes since 2009 when “TRI Pointe” began and not just chilling out on the overcapitalization, which was a good call. They went public in 2013 and acquired Weyerhaeuser’s real estate arm the following year, absorbing huge land holdings and multiple builder brands in one big bite.
- In 2021, Tri Pointe decided to collect the somewhat disparate group of local and regional homebuilders into the Tri Pointe brand and build that brand nationally. That decision has successfully created efficient operations and built a premium brand.
- Still, Tri Pointe’s entrepreneurial environment allows each division a ton of autonomy. The goal, Doug says, is to provide the best of big and small—the capital and efficiency advantages of being a big public and the folks on the ground in touch with the local nuances.
