Attainable Housing: Challenges and Solutions
The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with
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In this issue
Selling Homes to Millennials
Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at
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The B&D Interview: Michael Maples and Gregg Nelson, Co-Founders and Principals of Trumark Companies
The co-founders of Trumark Companies share insight into industry trends and factors influencing homebuilding Builder and Developer Magazine: What
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How to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to
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Real Estate for Retiring Baby Boomers
A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are
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High-Density Building Offers New Opportunities
Effective land acquisition and utilization can help builders offer a wide range of products By GREG VOGEL The land and
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The Path to Growth for Builders
Construction technology is transforming productivity in the industry By KYLE SLAGER As a trade, building hasn’t changed that much over
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Multifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and
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Differentiate by Demographic
How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see
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Building Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER
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Trends in Urban Development
Lessons from the leaders are changing the rest By PATRICK DUFFY One of the key reasons for the lack of
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What Generation Gap?
Meeting the needs of the 55+ homebuyer doesn’t look too different from meeting others By ZACK JOHNSTON For builders and
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Social Media and the 55+ Homebuyer’s Journey
The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF
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The B&D Interview: Robert Dietz, Chief Economist, National Association of Home Builders
NAHB’s Robert Dietz explores the current market’s strengths and headwinds, and how affordability is shaping development trends Builder and Developer
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The B&D Interview: John Burns, CEO, John Burns Real Estate Consulting
John Burns provides insight into millennial market trends and the factors shaping them Builder and Developer: What effects do
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Marketing Towards Millennials
Learning what Millennials are looking for in a home and delivering By JULIA REINERT Technically I am a “GenXer,” and
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What Millennial Homebuyers Really Want: More With Less
Luxury millennial-style is about being edited, authentic, and going high where it counts—and it is reshaping the real estate market
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Catering to the Millennial Renter Demographic
From connectivity to wellness, these are some of the factors that draw in millennial renters to multifamily developments By MELISSA
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Designing Smarter With Psychographics
Why consumer activities, interests, and opinions matter By LAURA O’CONNOR Before homebuilders and developers break ground on any project, there
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Resolving the Construction Labor Shortage
Three key strategies that can help combat the current labor shortage in the homebuilding industry By DON NEFF The building
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Wellness Within: A Healthier Built Environment
Wellness Within Your Walls provides a blueprint for designing a home with wellness as the focal point By JULIA EDINGER
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Building Total Wellness Into the Modern Home
Baby Boomers and millennials alike are seeking out health and wellness as much as unique design in their new homes
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California Homebuilders Gear Up for 2020 Solar Mandates
Educating buyers will be critical to success By MARK VOGEL This is a big year for California homebuilders as they
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Second Quarter Economic Update
Slower growth and trade headwinds are not denting buyer demand By PATRICK DUFFY If you’ve been keeping up on
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The New Kids on the Block
Catering to the millennial homebuyer means redefining the word altogether By ZACK JOHNSTON The generation that came of age during
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Energy Efficiency: Beyond an Amenity
As homebuyers demand more energy efficiency and savings, builders need to communicate the benefits and strategies used to build their
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Building a Remarkable Brand
With technology, the market is increasingly competitive; builders must set themselves apart to build sales By DENNIS O’NEIL It is
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The B&D Interview: Ralph McLaughlin, Deputy Chief Economist of CoreLogic
Ralph McLaughlin breaks down the latest market data, preparing builders for the rest of the year Builder and Developer: How
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Summertime: Patio Door Trends Bring the Outdoors Inside
Create a seamless home design that maximizes the setting with these tips By BARBARA SCHMIDT Now that we are heading
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You Shouldn’t Be Selling Ice To Eskimos
Combatting the idea of “selling” with the benefits of “letting the client buy” By BURK MORELAND How many of you
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Everything is About to Change – Again
Technology is disrupting the market, creating opportunity for innovative builders By KEVIN OAKLEY You can feel a general sense of
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