How to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to
Read more
In this issue
Real Estate for Retiring Baby Boomers
A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are
Read more
High-Density Building Offers New Opportunities
Effective land acquisition and utilization can help builders offer a wide range of products By GREG VOGEL The land and
Read more
The Path to Growth for Builders
Construction technology is transforming productivity in the industry By KYLE SLAGER As a trade, building hasn’t changed that much over
Read more
Multifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and
Read more
Differentiate by Demographic
How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see
Read more
Building Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER
Read more
Trends in Urban Development
Lessons from the leaders are changing the rest By PATRICK DUFFY One of the key reasons for the lack of
Read more
What Generation Gap?
Meeting the needs of the 55+ homebuyer doesn’t look too different from meeting others By ZACK JOHNSTON For builders and
Read more
Social Media and the 55+ Homebuyer’s Journey
The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF
Read more
The B&D Interview: Robert Dietz, Chief Economist, National Association of Home Builders
NAHB’s Robert Dietz explores the current market’s strengths and headwinds, and how affordability is shaping development trends Builder and Developer
Read more
The B&D Interview: John Burns, CEO, John Burns Real Estate Consulting
John Burns provides insight into millennial market trends and the factors shaping them Builder and Developer: What effects do
Read more
Marketing Towards Millennials
Learning what Millennials are looking for in a home and delivering By JULIA REINERT Technically I am a “GenXer,” and
Read more
What Millennial Homebuyers Really Want: More With Less
Luxury millennial-style is about being edited, authentic, and going high where it counts—and it is reshaping the real estate market
Read more
Catering to the Millennial Renter Demographic
From connectivity to wellness, these are some of the factors that draw in millennial renters to multifamily developments By MELISSA
Read more
Designing Smarter With Psychographics
Why consumer activities, interests, and opinions matter By LAURA O’CONNOR Before homebuilders and developers break ground on any project, there
Read more
Resolving the Construction Labor Shortage
Three key strategies that can help combat the current labor shortage in the homebuilding industry By DON NEFF The building
Read more
Wellness Within: A Healthier Built Environment
Wellness Within Your Walls provides a blueprint for designing a home with wellness as the focal point By JULIA EDINGER
Read more
Building Total Wellness Into the Modern Home
Baby Boomers and millennials alike are seeking out health and wellness as much as unique design in their new homes
Read more
California Homebuilders Gear Up for 2020 Solar Mandates
Educating buyers will be critical to success By MARK VOGEL This is a big year for California homebuilders as they
Read more
Second Quarter Economic Update
Slower growth and trade headwinds are not denting buyer demand By PATRICK DUFFY If you’ve been keeping up on
Read more
The New Kids on the Block
Catering to the millennial homebuyer means redefining the word altogether By ZACK JOHNSTON The generation that came of age during
Read more
Energy Efficiency: Beyond an Amenity
As homebuyers demand more energy efficiency and savings, builders need to communicate the benefits and strategies used to build their
Read more
Building a Remarkable Brand
With technology, the market is increasingly competitive; builders must set themselves apart to build sales By DENNIS O’NEIL It is
Read more
The B&D Interview: Ralph McLaughlin, Deputy Chief Economist of CoreLogic
Ralph McLaughlin breaks down the latest market data, preparing builders for the rest of the year Builder and Developer: How
Read more
Summertime: Patio Door Trends Bring the Outdoors Inside
Create a seamless home design that maximizes the setting with these tips By BARBARA SCHMIDT Now that we are heading
Read more
You Shouldn’t Be Selling Ice To Eskimos
Combatting the idea of “selling” with the benefits of “letting the client buy” By BURK MORELAND How many of you
Read more
Everything is About to Change – Again
Technology is disrupting the market, creating opportunity for innovative builders By KEVIN OAKLEY You can feel a general sense of
Read more
New Study Uncovers Favorability of Energy-Efficient Housing
Discover the sustainability trend that is expected to continue growing By GREGG WALKER An overwhelming majority of residential customers are
Read more
Building a Remarkable Brand
With technology, the market is increasingly competitive; builders must set themselves apart to build sales By DENNIS O’NEIL It is
Read more
Opportunity Zones: An Exciting New Era of Development
Opportunity zones are creating an exciting new era of real estate development By SEAN BURTON First introduced in late 2017
Read more