How to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to
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Market Strategies
High-Density Building Offers New Opportunities
Effective land acquisition and utilization can help builders offer a wide range of products By GREG VOGEL The land and
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Social Media and the 55+ Homebuyer’s Journey
The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF
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The B&D Interview: Robert Dietz, Chief Economist, National Association of Home Builders
NAHB’s Robert Dietz explores the current market’s strengths and headwinds, and how affordability is shaping development trends Builder and Developer
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Catering to the Millennial Renter Demographic
From connectivity to wellness, these are some of the factors that draw in millennial renters to multifamily developments By MELISSA
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A Giant Lead Conversion Opportunity Builders are Still Missing
Building a relationship before face-to-face interaction ever occurs can greatly improve your lead By SPENCER POWELL It is hard to
Read moreThe 2019 BIA Outlook Dinner
Industry experts came together, sharing insight to build towards success By Julia Edinger The annual Building Industry Association (BIA) outlook
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On Flux Capacitors, Chat Commerce & Customized Services
The changing world of providing unique customer care opportunities By BOB MIRMAN My mom just turned 100 and is still
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The Art of the Sales Center
Thoughtful creation of sales centers can attract homebuyers and increase profit By JONATHAN WILHELM You already know that designing the
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Sales from Referrals: Two Overlooked Opportunities
You need more than home quality to drive sales from referrals By BOB MIRMAN Twisted my knee a couple of
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A Look at the 2018 Baby Boomer Market
As baby boomers approach the longest unencumbered time of their lives, their desire is not to slow down, but to
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5 Steps for Properly Setting Buyers’ Expectations
Because the purchase experience has changed drastically in the past few years, the manner in which we set proper expectations
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