Reasons to Prioritize Marketing (Even When Demand Is High)
The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been
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Sales & Marketing
The House That She Built Inspires a New Generation of Trades
The children’s book is inspired by the team of real women who came together from across the U.S. to build
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Exceeding Expectations When Delay is Inevitable
Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell In October 2020, I decided
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The Proven Method to Improve Customer Service
Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home
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Humanzing Customer Service in 2021
Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience
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The B&D Interview: Leonard Miller, CEO of the New Home Company
Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has
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The Proof is in the Certification
A third-party green building certification helps guide building professionals and provide consumer confidence in the product. By Michelle Diller Buyers
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Finding Your Own Midas Touch with Home Shoppers
Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale.
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Virtual Selling: No Turning Back Now
Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and
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Virtual Sales Best Practices for Home Builders
Methods of virtual communication for successful home sales during the pandemic BY MIKE LYON Current public health concerns have forced
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4 Customer Service Tips for Homebuilders
Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service
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Digital Marketing to Enhance Customer Service
Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell
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Can Customer Service be Fully Automated?
Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any
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Customization is the Key to Selling
Customization is what motivates buyers to choose a house—and make it their home\ By Tommy Beadel It was was Albert
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Wooing Homebuyers With Exterior Design
Market to future residents early by catching their eye with curb appeal By Darla Dillon First impressions influence how we
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2020’s Top 5 Residential Real Estate Trends Were Born in the Roaring ‘20s
Consumer habits and generational trends will play a big role in the next decade of home design By MARY COOK
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Dominating Your Location Through Marketing
Carve out your market and build your brand with this underused marketing technique for homebuilders By Steven Fielding You’ve spent
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Designing for Winter Weather
Builders unveiling model homes in the winter can implement these design tips to bring warmth into any home By BARBARA
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Developing for a New Generation
Alternative financing structures in mixed-use developments is an innovative way for builders to provide affordable residences By David Arditi South
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Designing for the Next Seismic Demographic Shift: Generation Z
Gen Z is about to disrupt our status quo; builders and developers must adapt to demand for sustainable, affordable design
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Appealing to the First-Time Buyer
Simplistic designs, high-quality finishes, and noteworthy amenities help to meet the wants and needs of the new millennial buyer By
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The State of New Residential Construction Nationwide
Taking a closer look at home supply, market demand, and opportunities for homebuilders By IGOR POPOV Building permit data is
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Attainable Housing: Challenges and Solutions
The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with
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Selling Homes to Millennials
Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at
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How to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to
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Real Estate for Retiring Baby Boomers
A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are
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Multifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and
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Differentiate by Demographic
How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see
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Building Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER
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Social Media and the 55+ Homebuyer’s Journey
The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF
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The B&D Interview: John Burns, CEO, John Burns Real Estate Consulting
John Burns provides insight into millennial market trends and the factors shaping them Builder and Developer: What effects do
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