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Sales & Marketing

In this issue Sales & Marketing 

Exceeding Expectations When Delay is Inevitable

03/04/202103/04/2021 Sophia Acevedo 0 Comments customer service, homebuyers' satisfaction, homeowner evaluation

Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell  In October 2020, I decided

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In this issue Sales & Marketing 

The Proven Method to Improve Customer Service

03/04/202103/04/2021 Sophia Acevedo 0 Comments customer service, masterplanned communities, Multi-Family, sales

Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home

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In this issue Sales & Marketing 

Humanzing Customer Service in 2021

03/03/202103/03/2021 Sophia Acevedo 0 Comments customer service, customers, digital platforms, human experiences

 Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience

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In this issue Sales & Marketing 

The B&D Interview: Leonard Miller, CEO of the New Home Company

02/23/202102/25/2021 Sophia Acevedo 0 Comments builder, customer service, customer trends, the new home company

Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has

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In this issue Sales & Marketing 

The Proof is in the Certification

02/05/202102/01/2021 Sophia Acevedo 0 Comments green building, green certification, high-performance homes, leed, NGBS

A third-party green building certification helps guide building professionals and provide consumer confidence in the product.  By Michelle Diller Buyers

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Sales & Marketing 

Finding Your Own Midas Touch with Home Shoppers

01/07/202101/12/2021 Brian Alvarado 0 Comments

Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale.

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In this issue Sales & Marketing 

Virtual Selling: No Turning Back Now

07/09/202007/15/2020 Brian Alvarado 0 Comments

Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and

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In this issue Market Strategies New This Week Sales & Marketing Technology 

Virtual Sales Best Practices for Home Builders

06/04/2020 Brian Alvarado 0 Comments

Methods of virtual communication for successful home sales during the pandemic BY MIKE LYON Current public health concerns have forced

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Archived Features In this issue New This Week Sales & Marketing 

4 Customer Service Tips for Homebuilders

03/11/202006/19/2020 Brianna Fries 0 Comments

Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service

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Archived Features In this issue New This Week Sales & Marketing 

Digital Marketing to Enhance Customer Service

03/11/202006/19/2020 Brianna Fries 0 Comments

Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell

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Designer Barbara Schmidt's headshot on trends
Archived Features In this issue New This Week Sales & Marketing Technology 

Can Customer Service be Fully Automated?

03/10/202006/19/2020 Julia 0 Comments

Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any

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Tommy Beadel
Architecture & Design Archived Features In this issue New This Week Sales & Marketing 

Customization is the Key to Selling

02/05/202006/19/2020 Julia 0 Comments

Customization is what motivates buyers to choose a house—and make it their home\ By Tommy Beadel It was was Albert

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Darla Dillon
Archived Features In this issue New This Week Sales & Marketing 

Wooing Homebuyers With Exterior Design

02/05/202006/19/2020 Julia 0 Comments

Market to future residents early by catching their eye with curb appeal By Darla Dillon First impressions influence how we

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Mary Cook
Architecture & Design Archived Features Archived Stories Market Research New This Week Sales & Marketing Sustainable Design 

2020’s Top 5 Residential Real Estate Trends Were Born in the Roaring ‘20s

01/03/202006/19/2020 Julia 0 Comments

Consumer habits and generational trends will play a big role in the next decade of home design By MARY COOK

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Archived Features Archived Stories New This Week News Sales & Marketing 

Dominating Your Location Through Marketing

12/10/201906/19/2020 Julia 0 Comments

Carve out your market and build your brand with this underused marketing technique for homebuilders By Steven Fielding You’ve spent

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Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Designing for Winter Weather

12/04/201906/19/2020 Julia 0 Comments

Builders unveiling model homes in the winter can implement these design tips to bring warmth into any home By BARBARA

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Archived Features Archived Stories Housing Solutions New This Week Sales & Marketing 

Developing for a New Generation

10/18/201906/19/2020 Julia 0 Comments

Alternative financing structures in mixed-use developments is an innovative way for builders to provide affordable residences By David Arditi South

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Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Designing for the Next Seismic Demographic Shift: Generation Z

10/16/201906/19/2020 Julia 0 Comments

Gen Z is about to disrupt our status quo; builders and developers must adapt to demand for sustainable, affordable design

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Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Appealing to the First-Time Buyer

10/16/201906/19/2020 Julia 0 Comments

Simplistic designs, high-quality finishes, and noteworthy amenities help to meet the wants and needs of the new millennial buyer By

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Archived Features Archived Stories In this issue Market Research New This Week Sales & Marketing 

The State of New Residential Construction Nationwide

10/15/201906/19/2020 Julia 0 Comments

Taking a closer look at home supply, market demand, and opportunities for homebuilders By IGOR POPOV Building permit data is

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Archived Features Archived Stories Housing Solutions In this issue New This Week Sales & Marketing 

Attainable Housing: Challenges and Solutions

10/15/201906/19/2020 Julia 0 Comments

The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with

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Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Selling Homes to Millennials

10/15/201912/10/2020 Julia 0 Comments

Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at

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Archived Features Archived Stories In this issue Market Strategies New This Week Sales & Marketing 

How to Market Outdoor Living for Your Specific Audience

09/03/201906/19/2020 Julia 0 Comments

Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to

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Archived Features Archived Stories In this issue Market Data Market Research New This Week Sales & Marketing 

Real Estate for Retiring Baby Boomers

08/30/201906/19/2020 Julia 0 Comments

A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are

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Archived Features Archived Stories In this issue Market Research New This Week Sales & Marketing 

Multifamily Trends by Generation

08/30/201906/19/2020 Julia 0 Comments

Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and

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Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Differentiate by Demographic

08/30/201906/19/2020 Julia 0 Comments

How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see

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Zoe Miller
Archived Features Archived Stories In this issue New This Week Sales & Marketing Technology 

Building Better Buyer Experiences

08/30/201906/19/2020 Julia 0 Comments

A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER

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Archived Features Archived Stories In this issue Market Data Market Strategies New This Week Sales & Marketing Technology 

Social Media and the 55+ Homebuyer’s Journey

08/30/201906/19/2020 Julia 0 Comments

The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF

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Archived Features Archived Stories In this issue Market Research New This Week Sales & Marketing 

The B&D Interview: John Burns, CEO, John Burns Real Estate Consulting

08/01/201906/19/2020 Julia 0 Comments

John Burns provides insight into millennial market trends and the factors shaping them   Builder and Developer: What effects do

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Archived Features Archived Stories In this issue New This Week Sales & Marketing 

Marketing Towards Millennials

08/01/201906/19/2020 Julia 0 Comments

Learning what Millennials are looking for in a home and delivering By JULIA REINERT Technically I am a “GenXer,” and

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Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing 

What Millennial Homebuyers Really Want: More With Less

08/01/201906/19/2020 Julia 0 Comments

Luxury millennial-style is about being edited, authentic, and going high where it counts—and it is reshaping the real estate market

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