How the “Internet of Things” Powers Smarter Homes
New technologies represent new ground for builders to exceed customers’ expectations and enrich their lifestyles
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Sales & Marketing
Creating Sales From Referrals
Why not speed up the learning curve and learn from others’ mistakes and successes? More top tips, sly tricks, and best practices
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The Problem is Not the Problem
Speed of service response is important, but even more important is the quality of that service By Bob Mirman “Customers don’t
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Traits of Builders with the Highest Customer Ratings
Review customer evaluations—they contain information that is integral to your company’s growth and success By Bob Mirman As a customer experience
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Housing and Demographics
Millennials jumping into market as Boomers retire and sell By Patrick Duffy Last month, I wrote about how improvements in
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Similarities Between Hospitals and New Home Builders
Quality customer service diminishes uncertainty and reduces anxiety By Bob Mirman Let’s be real: I have never found any medical
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Similarities Between Hospitals and New Home Builders
Quality customer service diminishes uncertainty and reduces anxiety By Bob Mirman Let’s be real: I have never found any medical
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The Homebuying Stress Test
Whether you are a homebuilder, lender, escrow firm, or design center, reducing homebuyers’ anxiety must be a primary objective By
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Self-Reflection: Review the Game Film for Big Results
Your last sale interactions hold the secrets that can transform you into a sales gladiator By Phil McShan Think back
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Managing Our Buyers’ Expectations (Part I)
The difference between a ‘complete’ home and a ‘finished’ home By Bob Mirman When it comes to defining home complete
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