Marketing and Selling Homes Through a Technological Experience
Majority of homebuyers today focus primarily on online resources when researching homes BY LISA MEYLOR Emotional aspects of the home
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Sales & Marketing
Maracay Homes’ 10-Step Plan to Improved Customer Ratings
10 steps Maracay Homes followed that helped improve their “Willingness to Recommend” rating from a 73 percent at the beginning
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The Silver Bullet for Reducing Litigation
It’s time to stop shrugging off responsibility for everything that happens to your homes after the first year BY DICK
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Memorable Walk Throughs: A Personalized & Interactive Approach
It’s been said that the most desired gift of love is not diamonds, roses or chocolate — it’s focused attention
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The Favor of Your Complaint
My expectations for quality service are higher than ever, and I don’t think I am the only one feeling this
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Building and Developing to Sell Means the Customer Comes First
Builders and real estate developers must focus on homebuyers from start to finish; integrating sales and marketing into their process
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How to Build Your Brand Before You Build Your New Home Community
When your homes are finally built, you’ll be established—and ready to sell to familiar buyers By Barry Zoeller As the
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Part 1: God Is Great, Beer Is Good, and People Are Crazy*
Anxious buyers are more likely to challenge value propositions and hold off on decisions, but they can be soothed By
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Freud, Cigars, and Sales from Referrals
The quality of your service drives your reputation and, thus, future sales from referrals By BOB MIRMAN Too many years
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The Partnership of Ignorance and Arrogance
Homebuilders are helping people create a comfortable place to raise children, produce memories—there is no place for arrogance in
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