Sales & Marketing Archives - Builder and Developer Magazine

‘Sell My House’ Hits Its Highest Point in U.S. Internet History

09/07/2022 Hanna

In July of 2022, the term “sell my house” was searched via the internet more than it ever has in

In this issue New This Week Newsletter Sales & Marketing

Reinforce the Foundation

06/22/2022 yvonne

The power of crisis communications and establishing a foundation By Carol Ruiz The construction trade is often stigmatized for being

Architecture & Design In this issue New This Week Sales & Marketing

The Importance of Storytelling and Community Branding

06/15/202206/15/2022 Camille Manaloto

TRIO community tells a consistent story By Holly Scott Looking for a new way to have your community stand out

New This Week Newsletter Sales & Marketing

Reasons to Prioritize Marketing (Even When Demand Is High)

03/16/2022 Camille Manaloto

The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been

In this issue Sales & Marketing

The House That She Built Inspires a New Generation of Trades

02/14/2022 Camille Manaloto

The children’s book is inspired by the team of real women who came together from across the U.S. to build

In this issue Sales & Marketing

Exceeding Expectations When Delay is Inevitable

03/04/202103/04/2021 Sophia Acevedo customer service, homebuyers' satisfaction, homeowner evaluation

Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell In October 2020, I decided

In this issue Sales & Marketing

The Proven Method to Improve Customer Service

03/04/202103/04/2021 Sophia Acevedo customer service, masterplanned communities, Multi-Family, sales

Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home

In this issue Sales & Marketing

Humanzing Customer Service in 2021

03/03/202103/03/2021 Sophia Acevedo customer service, customers, digital platforms, human experiences

Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience

In this issue Sales & Marketing

The B&D Interview: Leonard Miller, CEO of the New Home Company

02/23/202102/25/2021 Sophia Acevedo builder, customer service, customer trends, the new home company

Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has

In this issue Sales & Marketing

The Proof is in the Certification

02/05/202102/01/2021 Sophia Acevedo green building, green certification, high-performance homes, leed, NGBS

A third-party green building certification helps guide building professionals and provide consumer confidence in the product. By Michelle Diller Buyers

Sales & Marketing

Finding Your Own Midas Touch with Home Shoppers

01/07/202106/07/2021 Brian Alvarado

Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale.

In this issue Sales & Marketing

Virtual Selling: No Turning Back Now

07/09/202007/15/2020 Brian Alvarado

Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and

In this issue Market Strategies New This Week Sales & Marketing Technology

Virtual Sales Best Practices for Home Builders

06/04/2020 Brian Alvarado

Methods of virtual communication for successful home sales during the pandemic BY MIKE LYON Current public health concerns have forced

Archived Features In this issue New This Week Sales & Marketing

4 Customer Service Tips for Homebuilders

03/11/202006/19/2020 Brianna Fries

Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service

Archived Features In this issue New This Week Sales & Marketing

Digital Marketing to Enhance Customer Service

03/11/202006/19/2020 Brianna Fries

Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell

Archived Features In this issue New This Week Sales & Marketing Technology

Can Customer Service be Fully Automated?

03/10/202006/19/2020 Julia

Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any

Architecture & Design Archived Features In this issue New This Week Sales & Marketing

Customization is the Key to Selling

02/05/202006/19/2020 Julia

Customization is what motivates buyers to choose a house—and make it their home\ By Tommy Beadel It was was Albert

Archived Features In this issue New This Week Sales & Marketing

Wooing Homebuyers With Exterior Design

02/05/202006/19/2020 Julia

Market to future residents early by catching their eye with curb appeal By Darla Dillon First impressions influence how we

Architecture & Design Archived Features Archived Stories Market Research New This Week Sales & Marketing Sustainable Design

2020’s Top 5 Residential Real Estate Trends Were Born in the Roaring ‘20s

01/03/202006/19/2020 Julia

Consumer habits and generational trends will play a big role in the next decade of home design By MARY COOK

Archived Features Archived Stories New This Week News Sales & Marketing

Dominating Your Location Through Marketing

12/10/201906/19/2020 Julia

Carve out your market and build your brand with this underused marketing technique for homebuilders By Steven Fielding You’ve spent

Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing

Designing for Winter Weather

12/04/201906/19/2020 Julia

Builders unveiling model homes in the winter can implement these design tips to bring warmth into any home By BARBARA

Archived Features Archived Stories Housing Solutions New This Week Sales & Marketing

Developing for a New Generation

10/18/201906/19/2020 Julia

Alternative financing structures in mixed-use developments is an innovative way for builders to provide affordable residences By David Arditi South

Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing

Designing for the Next Seismic Demographic Shift: Generation Z

10/16/201906/19/2020 Julia

Gen Z is about to disrupt our status quo; builders and developers must adapt to demand for sustainable, affordable design

Architecture & Design Archived Features Archived Stories In this issue New This Week Sales & Marketing

Appealing to the First-Time Buyer

10/16/201906/19/2020 Julia

Simplistic designs, high-quality finishes, and noteworthy amenities help to meet the wants and needs of the new millennial buyer By

Archived Features Archived Stories In this issue Market Research New This Week Sales & Marketing

The State of New Residential Construction Nationwide

10/15/201906/19/2020 Julia

Taking a closer look at home supply, market demand, and opportunities for homebuilders By IGOR POPOV Building permit data is

Archived Features Archived Stories Housing Solutions In this issue New This Week Sales & Marketing

Attainable Housing: Challenges and Solutions

10/15/201906/19/2020 Julia

The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with

Archived Features Archived Stories In this issue New This Week Sales & Marketing

Selling Homes to Millennials

10/15/201912/10/2020 Julia

Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at

Archived Features Archived Stories In this issue Market Strategies New This Week Sales & Marketing

How to Market Outdoor Living for Your Specific Audience

09/03/201906/19/2020 Julia

Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to

Archived Features Archived Stories In this issue Market Data Market Research New This Week Sales & Marketing

Real Estate for Retiring Baby Boomers

08/30/201906/19/2020 Julia

A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are

Archived Features Archived Stories In this issue Market Research New This Week Sales & Marketing

Multifamily Trends by Generation

08/30/201906/19/2020 Julia

Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and

Archived Features Archived Stories In this issue New This Week Sales & Marketing

Differentiate by Demographic

08/30/201906/19/2020 Julia

How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see

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