Want to Sell Housing? Target Millennials, But Don’t Forget Boomers
To sell housing, developers must understand the similarities and differences of today’s most important buyers— Millennials & Baby Boomers
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Sales & Marketing
Getting Involved in Your Industry
The benefits will make a difference by Nicole Burdette From the beginning of my career, I have been a member
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Two Myths of Sales
Sales people must abandon these commonly held beliefs to become better at their jobs by Burk Moreland There are several
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Tapping the Power of Engagement
Finding success by getting personal with your marketing approach by Dana Kovach When it comes to building and marketing a
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Winning Is All About Focus
Continued success can be achieved by focusing on delivering good customer service instead of results By Mike Moore The keys
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Marketing and Selling Homes Through a Technological Experience
Majority of homebuyers today focus primarily on online resources when researching homes BY LISA MEYLOR Emotional aspects of the home
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Maracay Homes’ 10-Step Plan to Improved Customer Ratings
10 steps Maracay Homes followed that helped improve their “Willingness to Recommend” rating from a 73 percent at the beginning
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The Silver Bullet for Reducing Litigation
It’s time to stop shrugging off responsibility for everything that happens to your homes after the first year BY DICK
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Memorable Walk Throughs: A Personalized & Interactive Approach
It’s been said that the most desired gift of love is not diamonds, roses or chocolate — it’s focused attention
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The Favor of Your Complaint
My expectations for quality service are higher than ever, and I don’t think I am the only one feeling this
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