Virtual Selling: No Turning Back Now
Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and
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Sales & Marketing
Virtual Sales Best Practices for Home Builders
Methods of virtual communication for successful home sales during the pandemic BY MIKE LYON Current public health concerns have forced
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4 Customer Service Tips for Homebuilders
Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service
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Digital Marketing to Enhance Customer Service
Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell
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Can Customer Service be Fully Automated?
Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any
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Customization is the Key to Selling
Customization is what motivates buyers to choose a house—and make it their home\ By Tommy Beadel It was was Albert
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Wooing Homebuyers With Exterior Design
Market to future residents early by catching their eye with curb appeal By Darla Dillon First impressions influence how we
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2020’s Top 5 Residential Real Estate Trends Were Born in the Roaring ‘20s
Consumer habits and generational trends will play a big role in the next decade of home design By MARY COOK
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Dominating Your Location Through Marketing
Carve out your market and build your brand with this underused marketing technique for homebuilders By Steven Fielding You’ve spent
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Designing for Winter Weather
Builders unveiling model homes in the winter can implement these design tips to bring warmth into any home By BARBARA
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Developing for a New Generation
Alternative financing structures in mixed-use developments is an innovative way for builders to provide affordable residences By David Arditi South
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Designing for the Next Seismic Demographic Shift: Generation Z
Gen Z is about to disrupt our status quo; builders and developers must adapt to demand for sustainable, affordable design
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Appealing to the First-Time Buyer
Simplistic designs, high-quality finishes, and noteworthy amenities help to meet the wants and needs of the new millennial buyer By
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The State of New Residential Construction Nationwide
Taking a closer look at home supply, market demand, and opportunities for homebuilders By IGOR POPOV Building permit data is
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Attainable Housing: Challenges and Solutions
The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with
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Selling Homes to Millennials
Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at
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How to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to
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Real Estate for Retiring Baby Boomers
A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are
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Multifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and
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Differentiate by Demographic
How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see
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Building Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER
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What Generation Gap?
Meeting the needs of the 55+ homebuyer doesn’t look too different from meeting others By ZACK JOHNSTON For builders and
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Social Media and the 55+ Homebuyer’s Journey
The 55+ homebuyer is using social media pages, so make sure yours are set up for success By KATHI SCHARF
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The B&D Interview: John Burns, CEO, John Burns Real Estate Consulting
John Burns provides insight into millennial market trends and the factors shaping them Builder and Developer: What effects do
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Marketing Towards Millennials
Learning what Millennials are looking for in a home and delivering By JULIA REINERT Technically I am a “GenXer,” and
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What Millennial Homebuyers Really Want: More With Less
Luxury millennial-style is about being edited, authentic, and going high where it counts—and it is reshaping the real estate market
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Catering to the Millennial Renter Demographic
From connectivity to wellness, these are some of the factors that draw in millennial renters to multifamily developments By MELISSA
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Designing Smarter With Psychographics
Why consumer activities, interests, and opinions matter By LAURA O’CONNOR Before homebuilders and developers break ground on any project, there
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Energy Efficiency: Beyond an Amenity
As homebuyers demand more energy efficiency and savings, builders need to communicate the benefits and strategies used to build their
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Building a Remarkable Brand
With technology, the market is increasingly competitive; builders must set themselves apart to build sales By DENNIS O’NEIL It is
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You Shouldn’t Be Selling Ice To Eskimos
Combatting the idea of “selling” with the benefits of “letting the client buy” By BURK MORELAND How many of you
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