The Management Resource for Professional Homebuilders Nationwide
Newest “smart” facility features advanced sensing and tracking technology to drive industry-leading inventory turns, enabling the GEA distribution system to
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Construction is underway at Artesa at Menifee Town Center, slated to open early 2020 Irvine, Calif. (February 6, 2019) – MBK
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While business coaching and sports coaching differ greatly, the key mindset is the same By MIKE MOORE There are lots
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Changing the sales tactic in 2019 to appeal to a new generation of buyers By MEREDITH OLIVER More than 80,000
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Examining different marketing strategies in the context of recent industry shifts By CHRIS HARTLEY As the International Builder Show comes
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Critical to a successful brand, a positive workplace culture reflects the alignment of company and employee values By HEATHER BREIDENTHAL
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Twelve-month home-price growth rate was slowest since August 2012 Annual average price growth in 2018 was 5.8 percent, with annual
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Unexpected service yields powerful stories in social media By BOB MIRMAN I read today that the family of a teenager
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A focus on connection in community design draws Boomers toward new homes By MATT SAULS Over 76 million people control
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Thoughtful creation of sales centers can attract homebuyers and increase profit By JONATHAN WILHELM You already know that designing the
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Interesting interiors must be a staple when designing homes By MARY COOK Just as “60 is the new 40,” $1
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“Promises are like crying babies in a theater, they should be carried out at once.” -Norman Vincent Peale By BOB
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To sell housing, developers must understand the similarities and differences of today’s most important buyers— Millennials & Baby Boomers
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The benefits will make a difference by Nicole Burdette From the beginning of my career, I have been a member
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Sales people must abandon these commonly held beliefs to become better at their jobs by Burk Moreland There are several
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Finding success by getting personal with your marketing approach by Dana Kovach When it comes to building and marketing a
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Continued success can be achieved by focusing on delivering good customer service instead of results By Mike Moore The keys
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Majority of homebuyers today focus primarily on online resources when researching homes BY LISA MEYLOR Emotional aspects of the home
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10 steps Maracay Homes followed that helped improve their “Willingness to Recommend” rating from a 73 percent at the beginning
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It’s time to stop shrugging off responsibility for everything that happens to your homes after the first year BY DICK
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It’s been said that the most desired gift of love is not diamonds, roses or chocolate — it’s focused attention
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My expectations for quality service are higher than ever, and I don’t think I am the only one feeling this
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Builders and real estate developers must focus on homebuyers from start to finish; integrating sales and marketing into their process
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When your homes are finally built, you’ll be established—and ready to sell to familiar buyers By Barry Zoeller As the
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Anxious buyers are more likely to challenge value propositions and hold off on decisions, but they can be soothed By
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The quality of your service drives your reputation and, thus, future sales from referrals By BOB MIRMAN Too many years
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Homebuilders are helping people create a comfortable place to raise children, produce memories—there is no place for arrogance in
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New technologies represent new ground for builders to exceed customers’ expectations and enrich their lifestyles
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Why not speed up the learning curve and learn from others’ mistakes and successes? More top tips, sly tricks, and best practices
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Speed of service response is important, but even more important is the quality of that service By Bob Mirman “Customers don’t
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Review customer evaluations—they contain information that is integral to your company’s growth and success By Bob Mirman As a customer experience
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