Bridging the Gap Between Sales and Marketing Teams
Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most
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Sales & Marketing
The Future of Sales and Marketing in Homebuilding
Trends and tactics to enhance your homebuyers’ experience By Michelle Byrge The last year has required homebuilders to get creative
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A Record Share of Home Sellers Are Giving Concessions to Buyers
42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to
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‘Sell My House’ Hits Its Highest Point in U.S. Internet History
In July of 2022, the term “sell my house” was searched via the internet more than it ever has in
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Reinforce the Foundation
The power of crisis communications and establishing a foundation By Carol Ruiz The construction trade is often stigmatized for being
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The Importance of Storytelling and Community Branding
TRIO community tells a consistent story By Holly Scott Looking for a new way to have your community stand out
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Reasons to Prioritize Marketing (Even When Demand Is High)
The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been
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The House That She Built Inspires a New Generation of Trades
The children’s book is inspired by the team of real women who came together from across the U.S. to build
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Exceeding Expectations When Delay is Inevitable
Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell In October 2020, I decided
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The Proven Method to Improve Customer Service
Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home
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Humanzing Customer Service in 2021
Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience
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The B&D Interview: Leonard Miller, CEO of the New Home Company
Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has
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The Proof is in the Certification
A third-party green building certification helps guide building professionals and provide consumer confidence in the product. By Michelle Diller Buyers
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Finding Your Own Midas Touch with Home Shoppers
Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale.
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