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Sales & Marketing

New This Week Newsletter Sales & Marketing 

The Future of Sales and Marketing in Homebuilding

02/27/202303/01/2023 Hanna

Trends and tactics to enhance your homebuyers’ experience By Michelle Byrge The last year has required homebuilders to get creative

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homebuyer concessions
New This Week Newsletter Sales & Marketing 

A Record Share of Home Sellers Are Giving Concessions to Buyers

01/05/2023 Hanna

42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to

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sell my house
New This Week Newsletter Sales & Marketing 

‘Sell My House’ Hits Its Highest Point in U.S. Internet History

09/07/2022 Hanna

In July of 2022, the term “sell my house” was searched via the internet more than it ever has in

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foundation
In this issue New This Week Newsletter Sales & Marketing 

Reinforce the Foundation

06/22/2022 yvonne

The power of crisis communications and establishing a foundation  By Carol Ruiz The construction trade is often stigmatized for being

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community
Architecture & Design In this issue New This Week Sales & Marketing 

The Importance of Storytelling and Community Branding

06/15/202206/15/2022 Camille Manaloto

TRIO community tells a consistent story By Holly Scott Looking for a new way to have your community stand out

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marketing
New This Week Newsletter Sales & Marketing 

Reasons to Prioritize Marketing (Even When Demand Is High)

03/16/2022 Camille Manaloto

The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been

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In this issue Sales & Marketing 

The House That She Built Inspires a New Generation of Trades

02/14/2022 Camille Manaloto

The children’s book is inspired by the team of real women who came together from across the U.S. to build

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In this issue Sales & Marketing 

Exceeding Expectations When Delay is Inevitable

03/04/202103/04/2021 Sophia Acevedo customer service, homebuyers' satisfaction, homeowner evaluation

Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell  In October 2020, I decided

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In this issue Sales & Marketing 

The Proven Method to Improve Customer Service

03/04/202103/04/2021 Sophia Acevedo customer service, masterplanned communities, Multi-Family, sales

Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home

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In this issue Sales & Marketing 

Humanzing Customer Service in 2021

03/03/202103/03/2021 Sophia Acevedo customer service, customers, digital platforms, human experiences

 Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience

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In this issue Sales & Marketing 

The B&D Interview: Leonard Miller, CEO of the New Home Company

02/23/202102/25/2021 Sophia Acevedo builder, customer service, customer trends, the new home company

Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has

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In this issue Sales & Marketing 

The Proof is in the Certification

02/05/202102/01/2021 Sophia Acevedo green building, green certification, high-performance homes, leed, NGBS

A third-party green building certification helps guide building professionals and provide consumer confidence in the product.  By Michelle Diller Buyers

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Sales & Marketing 

Finding Your Own Midas Touch with Home Shoppers

01/07/202106/07/2021 Brian Alvarado

Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale.

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