Finding a Balance Between Sustainability and Affordability

By Stephanie Ornelas

While building homes that are both affordable and sustainable, Peachtree Communities works to make every project enjoyable and appropriate for each homeowner. With The Creek at Arthur Mills, they did just that. The project comes with a perfect balance between sustainability and practical living. The community was placed near fantastic schools that are close by, outlets to near major traffic arteries, and desirable shopping centers.

Tom Justice, Chief Executive Officer of Peachtree Communities, explained how the community itself and the amenity package has been a driving force to begin home sales with the new product line-up. The neighborhood has everything a homebuyer is looking for including great schools, shopping and convenience.

The project is adorned with a unique blend of Georgian, Craftsman and Colonial styles and presents an array of elegant and definitive color palettes. “The Creek represents the perfect location to launch a new series of 40 and 50 foot elevations and new color palettes designed to accommodate the most current consumer tastes and ease of living in the home,” said Justice.

While it is important for Peachtree to meet the needs of homeowners when it comes to taste and location, there is something that the developer finds just as important, sustainable living. “Peachtree Communities takes great pride in building homes that are already designed and constructed to include Eco-Friendly Practices & Features to improve efficiency, sustainability, and overall quality of life. To this effect, every home we build is fine-tuned to offer the perfect balance of green building and affordability,” said Justice.

He explained the importance of each home being equipped the right products to maintain a healthy living environment. According to Justice, all homes are built with specific products to make each home environmentally and economically efficient. Each home is built with high-efficiency lighting packages to reduce energy consumption and low-VOC paint and varnish to prevent high volatile organic compounds (VOCs). Unlike conventional interior paints, using low VOC paints won’t “offgas” fumes which are toxic, and potentially hazardous to the health of people.

Peachtree found it necessary to make each home equipped with KCMA-certified cabinetry. KCMA, The Kitchen Cabinet Manufacturers Association Certification Program assures the specifier or user of kitchen cabinets and bath vanities that the cabinet bearing the blue and white seal complies with the rigorous standards set by the American National Standards Institute (ANSI) and sponsored by the Kitchen Cabinet Manufacturers Association (KCMA).

The homes also contain rafter baffle attic air convection systems which is important to have and will benefit in all types of temperature conditions. During warmer months, ventilation helps keep attics cool and during colder months, ventilation reduces moisture to help keep attics dry. It also helps prevent ice dams.
Each home is equipped with extra spray- foam insulation at roof-to-wall intersections, eco-friendly granite kitchen countertops and marble vanities. The company also found it necessary to include energy star rated appliance, green-product certified queen-sized brick, double-glazed windows with insulated frames and airtight weather-stripping, and native plant landscaping to reduce maintenance and water use while preventing soil erosion.

In addition to scheduled checkpoints throughout the building process, Peachtree offers buyers one of the best insured warranties available upon completion of their new home. Backed by Zurich North America, this “A” rated PWC program assures a home’s construction is guaranteed. The Peachtree Communities warranty team is also a proud recipient of the Summit Award for “Outstanding Customer Satisfaction.” Because of the loyal relationship Peachtree has with Professional Warranty Service Corporation, (PWC), they back their warranty with the strength of one of America’s largest insurance organizations.

Peachtree Communities is committed to helping their clients find their dream home while making it an easy and enjoyable experience. From the moment construction plans are laid out to the moment the keys are turned over, team at Peachtree Communities is dedicated to keeping the owner informed throughout the entire process. Customer satisfaction is a key factor to Peachtree as well as building green. They believe in helping homeowners save money while making a difference and maximizing their quality of life.

The project will be a significant benefit to both the builders and those moving in. “In building our newly designed plans and elevations, the homeowners in this community will benefit from an increase in value brought to the area, as well as improved quality of life within the home,” said Justice. “These new plans offer improved traffic flows and better use of space with open plans that are designed based on what today’s consumer finds important,” he added.

“Due to the tremendous success and popularity we have had thus far in The Creek at Arthur Hills, it would appear that we have found a winning combination in terms of value, location and appeal with the consumer.”

With over 50 years of combined experience, Peachtree Communities was founded on three basic principles: quality, value, and customer service. Driven by the fundamental goal of providing homebuyers with superior residences at affordable prices, Peachtree Communities is poised to take the lead in the South East’s home building industry. The company continuously strives to create thoughtfully planned designs where the integrity of every home crafted is ensured by the Peachtree name and commitment.

Projects like The Creek at Arthur Hills are one of the many reasons why Peachtree sustains successfully in the homebuilding industry. “We have by far exceeded our own expectations in this particular community having sold out over 60% in just the first year!” said Justice.

With the right balance between sustainable and practical living, Peachtree continues to work towards the success of efficient building projects and shows no sign of slowing down. “Our overwhelming success here will enable us to readily identify additional potential developaments in which we are looking forward to introducing our 30ft product line by early 2014.”

Stephanie Ornelas is an editor for Builder and Developer magazine. She may be contacted at

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