When asked about his company’s recent rewards and rankings, Keith Hardesty, Division President of First Texas Homes, Inc. stated, “Our rewards are the referrals we get from our homeowners who share their experience with friends and family.”
With 1,077 homes sold in 2012, representing $293 million in sales, its clear that First Texas Homes homebuyers are really talking, and they have plenty of good things to say. Formed in 1986, First Texas Homes, Inc. is a privately owned builder with homes throughout the Dallas/Fort Worth area and Houston. According to Hardesty, in this region success or failure lies in land purchasing.
“Purchasing the right land deal or lot position is paramount right now. Thoroughly researching property can save a lot of money and headaches. Some land currently being purchased is very expensive and any errors in lot yield, development cost, city fees, etc. can have a huge impact on final lot cost which in turn becomes housing cost.”
Hardesty notes that lot position is the builder’s main focus for the coming year. “The big public companies that are coming back in full force make purchasing lots and developing land more of a challenge for private builders. In order to stay competitive, we have to keep overall cost of homebuilding under control so we can continue to offer our buyers an outstanding product and exceptional value.”
Showing their success in offering both product and value at both ends of the pricing spectrum, Hardesty notes the builder’s notable successes at the moment are with two very different communities. The Highlands at Trophy Club promises the “good life” in the exclusive town on Trophy Club, Texas — located between Dallas and Fort Worth. The community features a prestigious school district, two 18-hole championship golf courses and a gorgeous country club. Homes are priced from the $330s to $390s.
“Trophy Club has been one of our highlights,” Hardesty stated. “Product, quality, standard features, great pricing, our team of employees, and beautiful area make this community a great place to call home.” Another success story is Chase Oaks in Lewisville, Texas. Also promising a great school district and long list of amenities, homes here are priced more for the first time buyer — from the $170s to the $230s. “This infill area has done better than we expected, due to location and affordable pricing,” Hardesty stated.
For First Texas Homes, relationships are everything — and not just relationships with buyers. “Our employees are very important to our success,” Hardesty stated. “Without them we would be an empty shell. Our suppliers and vendors know that in order to get our business, they must be aggressive on pricing, and they get there because they know the checks will be paid on time. They don’t have to chase money.”