Four Forces Shaping the Future of Housing

According to John Burns Research and Consulting, four factors contribute to demographic shifts, which impact the future of housing. Those factors are government, economy, societal shifts and technology. Government policy from 2022 to early 2024 allowed an immigration surge, resulting in 700,000 additional households. As policy shifts and immigration slows, this trend could affect future population growth. Meanwhile, a challenging economy means normal housing affordability remains out of reach. Consequently, homes are getting smaller to help mitigate costs. One of the societal shifts that’s making it possible for younger generations to buy homes is the transfer of intergenerational wealth. Overall, trends come and go at a rapid pace due to technological advancements, like AI. To stay ahead of an evolving market, it will be important to create agile strategies.
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