Market ResearchNew This WeekNewsletter

Home Buyers Optimistic Despite Difficult Market Conditions

According to the 2023 ServiceLink State of Homebuying Report 52% of all respondents, across all generations, said they plan to consider buying a home; 61% of millennials said they plan to consider buying a home, vs. 25% of Gen X, 12% of Gen Z, and 2% of baby boomers.

According to National Mortgage Professional, “even with the ups and downs in today’s housing market, there is still a strong desire among several generations to obtain homeownership,” said Dave Steinmetz, ServiceLink’s president of origination services. “Our latest study suggests there are many homeowners and homebuyers who are ready to make their mark in the real estate market this year; whether it’s to purchase a new home or take out a home equity loan. This indicates there is an opportunity for lenders to provide more education and resources to buyers and homeowners to guide them throughout their homeownership journey.”

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