Master-planned communities have always been about brining people together, but that becomes more difficult in the era of social distancing. John Burns Real Estate Consulting recently highlighted a wide variety of strategies that developers are using to keep their communities engaged, and to help new buyers find their perfect home.
Virtual tours have become a vital tool for helping prospective buyer make their final decision, and they can be achieved through a number of methods like live video streams and virtual self guided tours. Social media platforms are also to keep residents of a community connected, and to drive website traffic for your development.
And while new digital innovations are exciting, the community service efforts from builders and developers have been helping to bring food and supplies to frontline workers and at-risk neighbors.