As the housing market surpasses recovery and transitions into competition, KB Home has plans to dominate the industry with advanced green building and sharpening their home customization program. With 2013 already showing promising revenue increases, KB Home will continue to set the bar as the demand for new homes multiplies.
Recently recognized by the U.S. EPA with a 2013 Energy-Star Partner of the Year Award for Sustained Excellence for the third year in a row and named 2012 WaterSense Partner of the Year, KB Home aims to remain the dominant figure in green building. Keeping homeowners in mind, the company already knows how endorsing eco-friendliness will maximize profit while satisfying homebuyers.
“KB Home is an industry leader in environmental sustainability and has initiatives in place across our operations with a major focus on energy efficiency, as building our homes in an energy- and water- efficient manner reaps big benefits for our homeowners,” explained Jeffrey Mezger, President and CEO of KB Home. “We build all our new homes to the Energy- Star guidelines and have done so since 2009.”
Keeping the current homeowner or potential homebuyer in mind when designing and pricing energy efficient homes is what KB Home masters. Constantly reinforcing an attitude geared toward environmental protection and cost-effective solutions like utility bills, KB Home should have an easy time keeping their energy expert status.
“KB Home is also a leader when it comes to renewable energy production — we now offer solar as a standard or optional feature at nearly all of our communities in Southern California, as well as select communities in Texas and Colorado,” Mezger said.
Not only is KB Home a master of renewable energy, the company also offers a unique Build to Order program. This process offers buyers a chance to customize nearly every detail of their future project. This luxury usually has a high cost, however KB Home finds an affordable way to include buyers in the design process.
“Only at KB Home can you get a home that is ‘built for you and designed for value.’ Our buyers can customize nearly every aspect of their home purchase — the neighborhood they want to live in, the site on which their home will be built, the floor plan, bedroom and bath count, the exterior look and much of the interior décor and finishes — without paying the custom-home price,” continued Mezger.
2013 will offer a year of growth, development, and innovation for KB Home while also giving the company opportunity to acquire more land for more development to satisfy the increasing needs of new homes. As the market rises, as will the inventory, clientele, and profit for KB Home.
“In 2013 at KB Home, we’re continuing to pursue aggressive growth in terms of investing in land acquisition and land development, opening more new communities and expanding our Built to Order product line-up across the country,” Mezger said.