Marketing Move-Up Homes
Homebuilders have a unique opportunity to showcase their homes in innovative and engaging ways. By implementing creative marketing events, builders can capture the attention of potential buyers and differentiate their offerings from competitors. Here are five creative activities to market move-up homes.
Design Studio Night: Host an exclusive event at your local design studio, inviting prospects to enjoy drinks and appetizers while exploring the various design options available for their future homes. This informal setting allows potential buyers to mingle with designers, discuss ideas, and gain inspiration for their dream homes. By bringing the physical design options to life and creating a memorable experience, builders can foster a strong connection with move-up buyers and build trust in the homebuying process.
Self-Guided Tour Experience: Arrange a self-guided tour of several homes under construction after-hours, while setting up refreshments and appetizers in the model home. As potential buyers tour the homes at their own pace, they can pop in and out of the model home for refreshments and additional information. This unique experience allows move-up buyers to explore the homes and community on their own terms, while still having access to the builder’s representatives for questions and assistance. The relaxed atmosphere encourages buyers to envision themselves living in the community and creates a lasting impression.
Pet ownership has become an increasingly important factor in the home-buying decision process, particularly for move-up buyers. As families grow and lifestyles change, many buyers seek homes that not only accommodate their human family members but also provide a welcoming and convenient environment for their beloved pets. Recognizing the significance of this trend, homebuilders who showcase their pet-friendly features and amenities can differentiate themselves in the market and appeal to a growing segment of potential buyers.
Pet-Friendly Night: Showcase the pet-friendly features of your move-up homes by hosting a special event tailored to pet owners. Highlight amenities such as pet parks, walking trails, built-in feeding stations and pet washing areas. Create an engaging and interactive experience by setting up a pet obstacle course or offering pet-friendly treats and goodies. Consider partnering with a local pet photographer to offer complimentary pet portraits, creating a fun and memorable experience for potential buyers and their furry friends. You can also invite local pet-related businesses, such as pet stores, groomers or trainers, to participate in the event, providing valuable resources and information for attendees. By demonstrating your commitment to accommodating pets and creating a community that values the well-being of all its residents, you can appeal to the growing number of move-up buyers who prioritize their pets’ happiness and comfort when choosing a new home.
