Nation’s Largest Homebuilder Rolls Out Brand for Seniors

The biggest homebuilder in the United States is jumping onboard the silver tsunami by launching a new brand focused on building affordable homes for active older adults, providing yet another living option as people seek ways to age-in-place. D.R. Horton, Inc. (NYSE: DHI) has entered the affordable housing space with Freedom Homes, which will initially offer homes in Florida, Texas, and Arizona. The company, which has a market cap of more than $12 billion and has closed 38,638 homes in 78 markets across 26 states, expects to open Freedom Homes communities in at least eight markets by the end of 2016 and in approximately one-third of its operating markets by the end of fiscal year 2017. The company has introduced the brand in Houston; Tucson, Arizona; and central Florida—all retiree-heavy states—Jessica Hansen, vice president of communications at D.R. Horton, told Home Health Care News. The company anticipates expanding to other regions within those three states, as well as North Carolina, South Carolina, Alabama, New Jersey, and Illinois.

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