Over Half of Builders Used Incentives to Bolster Sales in May

In a tight economy, builders are finding ways to pull in customers and keep them satisfied. One way of doing that is by offering incentives for new homebuyers.

According to a survey from NAHB, many builders are using incentives like reducing their costs or offering free add-ons. 19% of builders reported offering extra options or upgrades for free or at reduces cost. The same amount said yes to covering their buyers’ closing costs or fees. 18% reported discounting pricing or reducing margins. Other incentives that were less popular with homebuilders surveyed include free energy-efficient features, absorbing financing points for buyers, mortgage rate buy-downs, and offering to match future price reductions.

Read More

BUILDER.MEDIA TERMS OF VIEWING POLICY!
This website, digital publication, and all of its contents are the copyright protected legal intellectual property of Builder Media. None of the protected content of this publication may be copied, shared, forwarded, reposted, reformatted or in any way utilized for any purpose without the written permission of the Publisher, under penalty of suit as provided by U.S and International laws governing copyright.