PCBC 2017: Wrap-up


By Christine Rombouts, former editor for Peninsula Publishing

Sentiment was positive, attendance was up and PCBC 2017 in San Diego was a great success. There were about 10,000 attendees at the San Diego Convention Center June 27 – 29 for the annual event, the largest homebuilding trade show in the Western United States. It was three days of educational sessions, inspirational speeches by experts from NASA, Pixar, and more with all the newest and coolest products from about 350 exhibitors. Labor shortages, land costs, entitlement difficulties, sustainability and affordability were some of the primary topics discussed. Of course there were plenty of fun parties! Wells Fargo took over the USS Midway, an aircraft carrier that is now a museum, Bank of America held its party on a rooftop overlooking the ball field (as the San Diego Padres actually won) and Peninsula Publishing hosted its annual “Builders Bash” at a fun underground bar in the Gaslamp district.

PCBC hosted several marquee events again this year including the 54th annual Gold Nugget Awards where businesses were recognized for improving our communities through exceptional concepts in design, planning and development. Peninsula Publishing was proud to be a recipient of the prestigious Gold Nugget award for the ABC Green Home 3.0, which nabbed the title of “Best Zero Net Energy Home Design.”

Now in its 54th year, it’s the largest and most prestigious competition of its kind in the nation. Awards honor design and planning achievements in community and home design, sustainability, site planning, commercial, retail, mixed-use development and specialty housing categories. Winners this year were chosen from 665 entries from around the world.

In addition to products from more than 350 exhibitors, the floor also featured show homes and displays including the Motion Mobile Experience from LIXIL and Shelter Dynamics and the OSI Roadshow Trailer. The High Performance Home Theater was back again for this year’s event with interactive educational presentations that focused on connecting builders with top experts to understand and comply with the changing 2016 Title 24 Standards. Also returning to this year’s show was the PCBC Hub for Social, Presented by loanDepot. The lounge functioned as a place to relax and network on the show floor and was host to social media experts that answered social media questions and conducted pop-up talks on relevant social media topics.

The keynote speakers were extra interesting this year and known for their unconventional wisdom and for pushing the boundaries. On Wednesday, NASA’s Adam Steltzner kicked off PCBC with his presentation focusing on harnessing curiosity and ambition to work as a team to create success. On Thursday, New York Times bestselling author, award-winning journalist and Co-founder & Director of Research for the Flow Genome Project, Steven Kotler spoke on harnessing states of consciousness to solve critical challenges and outperform the competition. Pixar’s Matthew Luhn closed PCBC with his session focusing on the power of storytelling in business.

Highlights of the PCBC 2017 conference included the inaugural Re-Think Conference. Over its two days, the conference focused on challenging home building professionals to step outside the conventional “four walls of homebuilding” and embrace a wider sphere of influence to drive thinking and help move home building and design businesses forward.

PCBC education also featured the Land & Capital Forum, focusing on land acquisition, development, research, investment, and entitlement, and the  Multifamily Trends Forum, which looked exclusively at high-level design and development trends, with expert perspectives on the economy and real estate markets, shifting development patterns, debt and equity sources, and new ways to think about floor plans, parking and amenities.

Pre-Conference education sessions featured interactive workshops and roundtables where homebuilding professionals were able to connect with leaders and colleagues in their space to discuss daily challenges and solutions. Sessions covered topics from design to marketing, and from net zero compliance to job-site productivity. The event also included open-to-all education sessions that covered vital codes and policies topics.

The California Homebuilding Foundation Hall of Fame Gala was also hosted at PCBC this year, where a selection of individuals whose professional achievements have enhanced construction and development in California were recognized. Joining the more than 200 luminaries already inducted in previous years were:

  • Lynn L. Jacobs (posthumous), Ventura Affordable Homes, Inc.
  • Paul Johnson, Rancho Mission Viejo
  • Sandra Kulli, Kulli Marketing
  • Gary L. McDonald, Gary McDonald Homes
  • Jill D. Williams, AIA, KTGY Architecture + Planning
  • Borre Winckel, Building Industry Association of San Diego County
  • Bob Yoder, Shea Homes Southern California

PCBC will return in 2018 to the Moscone Center in San Francisco June 26-28. We can’t wait!



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