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Single-Family Market Share Continues to Shift from Large Population Centers

The largest growth in single-family market share came in rural markets, rising from 9.4% in the fourth quarter of 2019 to a share of 11.8% in the fourth quarter of 2022.

While nationwide single-family housing starts have slowed in the past year, the largest drop on a percentage basis is occurring in the most dense counties, where housing costs are highest. Meanwhile, multifamily growth was robust throughout much of the nation at the end of 2022, with the notable exception in high-density markets, according to the latest findings from the National Association of Home Builders (NAHB) Home Building Geography Index (HBGI) for the fourth quarter of 2022.

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