TRI Pointe Group Expands Southeast Territory

One of the largest national homebuilders in the U.S., Irvine-based TRI Pointe Group has expanded its TRI Pointe Homes builder brand into the southeast region with the launch of a new division in the Carolinas. With a division office in Charlotte and initial operations in both Charlotte and Raleigh, the move allows TRI Pointe Homes to establish a presence in growing markets.

“Charlotte and Raleigh have a great deal to offer with their residential growth opportunities and affordability advantages, as well as being four-season markets with a great quality of life,” said Gray Shell in a statement announcing the expansion. Shell is the new division president of TRI Pointe Homes Carolinas, who brings 20 years of strategic, operational and financial experience, mostly with major homebuilders, to the leadership team. He continues, “Given the job and household growth of these top 10 metros, it really is a tremendous opportunity to establish a stand-alone operation for TRI Pointe Homes. As a major strategic differentiator, TRI Pointe Homes starts with people, invests in talent, and will build a leadership team around land, product and marketing before we develop the first lot or sell the first home.”

TRI Pointe Homes’ proven approach includes a disciplined land acquisition strategy, a focus on recruiting top talent, and innovation in home design. This formula has powered organic growth for TRI Pointe Group in other parts of the country.

According to the homebuilder, the homes created in the region will cater to the outdoor lifestyle of the Carolinas. The new TRI Pointe division will develop communities that include natural areas and recreational amenities. From homes to trail systems to walkable local venues, access and connectivity will be hallmarks of community design.

“TRI Pointe Group’s established reputation for organic expansion in major markets on both coasts, combined with Gray’s experience and relationships in the high-growth southeast region, places us in an excellent position for success,” said Tom Mitchell in the statement released, president and chief operating officer of TRI Pointe Group. “The divisional team in the Carolinas will have the advantage of leveraging TRI Pointe’s national resources and leadership while utilizing its regional expertise to act with the agility of a local builder brand.”

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