Virtual Parade, Home Show Generates Sales

Digital marketing and sales tools have increased exponentially over the course of the COVID-19 pandemic, and buyers appear to be logging on and taking part in the process.

According to NAHB, many regional building associations are presenting online showcases in leu of in person parade of homes and home shows. The Building Industry Associates of Southwest Idaho (BCA) saw great success with their virtual parade of homes, and Executive Officer Bill Rauer recommends that builders and other associations jump on the bandwagon.

BCA started with making a video of Board President Heather Hering explaining to members the new format of its event.

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