What does the modern 55+ consumer want, and how can developers align accordingly?
The 55+ population is expected to grow significantly by 2033, creating a major opportunity for master-planned communities to target this expanding market. Unlike previous generations, today’s older adults are active, tech-savvy and value modern amenities, meaning communities must evolve to meet their lifestyle expectations. To attract these buyers, developers should focus less on size and more on offering the right mix of features and experiences.
