White Is the New Black for Luxury Real Estate

In choosing the color of the year, the team at Benjamin Moore found that Mascarpone was too creamy and Ice Mist too frigid. In the end, Simply White OC-177 was just the right white for 2016. Never before had the New Jersey-based paint manufacturer chosen white as color of the year. (Last year’s winner was Guilford Green.) But in real estate right now, white is hot, with home builders, developers and designers going for a white-on-white look in everything from reclaimed barns to posh penthouses. “Designers would be paralyzed without white,” says Andrea Magno, who heads the color team at Benjamin Moore, which offers more than 250 shades of white.

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