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  • The importance of curb appeal in home purchases

    The importance of curb appeal in home purchases

    New data from John Burns Research and Consulting found that 34% of homeowners said that curb appeal played a significant role in home purchases. According to the New Homes Trends Institute, 15% said that lack of curb appeal was a deal-breaker.

    Most potential buyers will not make it past the front yard. From the 1,240 U.S. homeowners who were surveyed in June 2026, buyers said they expect quality landscaping from builders. The report emphasized that most buyers want a lush backyard just as much as they want a beautiful home.

    John Burns Research and Consulting’s monthly survey insights reports provide the latest findings on consumer behavior.

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  • Landmark housing law urges for zoning guidelines

    Landmark housing law urges for zoning guidelines

    The newly enacted 21st Century ROAD to Housing Act directs the Department of Housing and Urban Development to develop voluntary federal guidelines for state and local zoning best practices. Such guidelines will help shape how communities are evaluated for federal grants and give states a model for developing their own enabling legislation.

    According to the National Association of Home Builders, providing these guidelines will address many state and local zoning rules that restrict home building and raise costs. By creating land-use and zoning guidelines with input from a national task force of planning, housing, transit, academic and building experts, this landmark housing law aims to remove regulatory barriers and increase housing production across all income levels.

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  • Builder confidence edges higher in August

    Builder confidence edges higher in August

    According to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) released on Aug. 17, 2026, builder confidence in the market for newly built single-family homes inched up one point to 35 in August.

    “While builder sentiment edged higher in August, builders continue to contend with high construction costs and broader economic uncertainty,” said NAHB Chairman Bill Owens, a home builder and remodeler from Worthington, Ohio. “However, the Midwest remains a bright spot for the home building industry, with new home sales up in that region more than 2% so far in 2026.”

    “Custom home builders continue to report stronger market conditions than spec builders, reflecting better conditions at the higher end of the market,” said NAHB Chief Economist Robert Dietz. “Smaller, less dense markets are also outperforming larger metropolitan areas, and smaller builders report relatively stronger conditions than larger builders.”

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  • July building permits 5% above June estimate

    July building permits 5% above June estimate

    The United States Census Bureau released the Monthly New Residential Construction for July 2026. Privately owned housing units authorized by building permits in July were at a seasonally adjusted annual rate of 1,443,000, 5% above the revised June rate of 1,374,000 and 3.1% above the July 2025 rate of 1,400,000.

    Privately owned housing starts were at a seasonally adjusted annual rate of 1,239,000, 12.4% below the revised June estimate of 1,415,000 and 13.5% below the July 2025 rate of 1,432,000. Single-family housing starts in July were at a rate of 808,000.

    Privately owned housing completions were at a seasonally adjusted annual rate of 1,212,000, 9.1 percent% below the revised June estimate of 1,333,000 and 16.8% below the July 2025 rate of 1,456,000.

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  • Mortgage rates average 6.67%

    Mortgage rates average 6.67%

    According to Freddie Mac’s Primary Mortgage Survey (PMS) released on Aug. 13, 2026, the 30-year fixed-rate mortgage (FRM) averaged 6.67%,…

    by

    Taylor Moore

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