market research

  • September builder confidence at 32

    September builder confidence at 32

    In the September National Association of Home Builders (NAHB) /Wells Fargo Housing Market Index (HMI), builder confidence fell three points from August to 32.

    This is the lowest recorded report since September 2025.

    NAHB Chief Economist Robert Dietz noted that this is likely a continuation of headwinds facing the homebuilding industry: building materials costs rising, elevated mortgage rates and labor concerns.

    With buyers more discerning, builders continue to offer incentives, up 3% from August. The HMI survey also reported that more builders cut prices than in August, but only by 1%.

    Regionally, the Midwest remains the strongest market despite dropping one point to 44. The Northeast saw the greatest decline, from 44 to 38. The South and the West remained fairly stagnant, with the South falling one point (31) and the West gaining one (28).

    With the Fed raising interest rates on Sept.16, 2026, builder buying power may also take a hit.

    “The HMI shows builder confidence at its lowest level since September 2025, as tight lending conditions and elevated land, labor and construction costs persist,” said Dietz. “Notably, 42% of builders rated current lot availability as poor and 38% as fair.”

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  • Bay Area estate is August’s highest home sale

    Bay Area estate is August’s highest home sale

    An estate in Hillsborough, Calif., sold for $70 million and was the highest U.S. home sale in August, followed by a $51.5 million waterfront villa in Miami Beach, Fla. California is home to six of August’s 10 priciest sales, with four in the Bay Area and two in Orange County.

    Three of the most expensive homes sold were in Florida, with each selling at $30 million or more. A beach-compound in Hawaii sold for $38.2 million, earning it fifth place in August’s top 10 most expensive home sales.

    San Francisco’s luxury housing market has been performing well throughout 2026, as AI wealth continues to drive the housing market in the Bay Area.

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  • Fischer Homes taps new President

    Fischer Homes taps new President

    Fischer Homes, a privately held homebuilder operating in 11 markets, announced Jason Finch as its president.

    This decision is part of a broader leadership restructure and divides the president and chief operating officer roles into two positions. The COO, Jay Smith, will continue in his position.

    Finch first joined the company in 2013 and most recently served as region president for the South Region. He will now oversee the builder’s growth strategy.

    “Jason has consistently demonstrated the leadership, business judgment and ability to develop strong teams that this role requires,” said Tim McMahon, CEO of The Fischer Group. “He understands how to turn strategy into results while keeping people at the center of the business. His talent, experience and proven record make him the right leader to guide Fischer Homes through its next phase of growth.”

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  • Mortgage rates average 6.76%

    Mortgage rates average 6.76%

    The 30-year fixed-rate mortgage (FRM) averaged 6.76%, according to Freddie Mac’s Primary Mortgage Market Survey (PMMS). Freddie Mac released the most recent PMMS results on Sept. 10, 2026.

    The current FRM is up from the previous week’s average of 6.71%. A year ago at this time, the 30-year FRM averaged 6.35%.

    The 15-year FRM averaged 6.09%, up from the week before when it averaged 6.04%. A year ago at this time, the 15-year FRM averaged 5.50%.

    “The 30-year fixed-rate mortgage averaged 6.76% this week,” said Sam Khater, Freddie Mac’s Chief Economist. “Aspiring buyers should remember shopping around for the best mortgage rate and getting multiple quotes can potentially save them thousands.”

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